West Kowloon cultural district
This IAB award-winning campaign with WestK brought the vibrant West Kowloon Cultural District to life, connecting its unique features with audiences. Through engaging social media content and playful Instagram filters, it captured the attention of both tourists and local youth. Spanning 40 hectares, the district is home to iconic venues like the Xiqu Centre, Freespace, M+ Museum, and the Hong Kong Palace Museum, offering a rich cultural experience.
Campaign walkthrough presentation video.