CHINA CHEM CENTRAL MARKET REOPEN CAMPAIGN
The Central Market revitalization campaign centers on restoring this historic marketplace, blending storytelling with strategic outreach. Engaging branding videos, themed social campaigns, and targeted B2B marketing aim to draw locals back and attract new business investments, showcasing the market’s renewed vibrancy.
Creative focus:
Developed a compelling social campaign to drive consumer visits to the newly renovated market. The creative strategy repositioned the market from a traditional wet market to a modern, vibrant destination.
Role of contributions:
Pitching deck, ESG investor deck, creative lead, marketing strategy, graphic & multimedia design.
Monthly thematic social media and B2B marketing campaigns. Campaign Website - China Chem Central Market
Campaign launch video.