MAGPIE SECURITY Launching Campaign
Magpie Security, a new trading platform entering the Hong Kong market, aimed to build momentum in the investment sector by establishing a unique brand identity and strategy. Its brand debut was a resounding success, driven by impactful launch campaigns and standout creative advertisements that set it apart in a competitive market.
Creative focus:
Launched an impactful marketing campaign to support the brand’s market debut, along with an attractive tactical campaign to drive customer registrations and boost visibility in a competitive landscape.
Role of contributions:
Pitching deck, creative lead, marketing strategy, graphic & multimedia design.
New brand established offline POP and social media contents.
Brand activation promote video.