Link REIT Ongoing ESG Campaign
Partnering with Asia's largest Real Estate Investment Trust (REIT), the primary objective was to elevate the organization's reputation and increase public awareness. By implementing my ESG-focused strategy, LINK successfully launched impactful social care and community connection programs, fostering a positive and enduring public image.
Creative focus:
The rebranding positions the asset management giant as more approachable and socially conscious, fostering stronger ties between the industry and the community. By integrating ESG values into the campaign strategy, the brand is set to lead the market with purpose and impact.
Role of contributions:
Creative lead, marketing strategy, graphic & multimedia design, and performance marketing.
Campaign Thematic Poster for all LINK's shopping malls.
Designed monthly digital flyers for LINK REIT, highlighting engaging ESG fun facts to educate and connect with the audience effectively.
Monthly thematic social media campaign including brand update, product photography, video editing, and creative approaches.